Brands
The Generic 1970s Tag
A comprehensive resource of defunct t-shirt labels manufactured prior to the year 2000.
Brand #29: Generic
RN: 13765
Circulation: Common
Era: Mid 1970s to 1980?
Information: Before tags got all fancy with colors and logos in the 1980s, there was this unbranded tag. The RN number is tied to the Union Underwear Company which operates as a subsidiary of Fruit of the Loom. FOTL introduced Screen Stars in 1980 and it appears as though this tag was the precursor to Screen Stars. The timeline lends to this idea given this tag faded out in the early 1980 and that’s when the first Screen Stars tag was born (also bearing the same RN number.)
These tees featured both 100% cotton and 50/50 poly-cotton blends. The tag features a basic design, text with a box. There are a few slight design incarnations, one that features the size above the box, one that features it below. I believe the size above the box indicates an earlier 100% cotton version – size below is indicative of the poly cotton blend. But that’s based on a relatively small study, I’ll keep my eyes peeled.
If you have any additional info on generic tags please comment below.
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Jimmy founded Defunkd in 2004 when he started selling vintage t-shirts online. 20 years of experience later and he hasn't looked back since. Actually, he looks back all the time given he's a sucker for nostalgia. For more, check the history of Defunkd and Jimmy's Expertise.
