Preppy Rugby
In this section, we highlight the vintage shirts you simply must have in your poly-cotton arsenal. Some are hot commodities while others are speculation on a future trend.
Selection: vintage Benetton Rugby Shirt
Demand: High
Price: $75-$200
Info: In 1955, Luciano Benetton, at age 20, realized there was a market for colourful clothing. But without any green in his pants, there was little he could do to set-up shop. His first executive decision was to hawk his little brother’s bicycle, then invest the proceeds in a second-hand knitting machine. After a successful run of sweaters, he decided to include his sister and brothers in the venture, aka “The Benetton Group.” Two weeks later they had over 100 locations around the world. I’m pretty sure his brother has since forgiven him.
View the previous Essential Selection: vintage fantasy art t-shirt.