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The Firm were a British rock supergroup comprising former Free and Bad Company singer Paul Rodgers, Led Zeppelin guitarist Jimmy Page, and Manfred Mann’s Earth Band and Uriah Heep drummer Chris Slade and bass player Tony Franklin. Page and Rodgers originally wanted former Yes drummer Bill Bruford and fretless bassist Pino Palladino in the group; however, Bruford was contracted to another label and Palladino had tour commitments with singer Paul Young.