State of the hobby?
Posted: Sun Nov 26, 2017 12:41 am
I've been wondering about this for the last few weeks, btw; a couple things made me focus on it.
Firstly, a customer (from my day job) asked if I had any "smaller" band t's from Metallica, Nirvana, Bon Jovi, AC/DC, etc; for his 13 yr old niece. (I did, but cautioned him that two of them were licensed repros, not original) Once I dropped off a care package of about a half dozen shirts, he casually remarked that it was much appreciated, because these bands were just huge with the kids these days
Secondly, any collector/retailer has noticed the large amount of "licensed" reprints from all the major bands of their most popular tour shirts. (not to mention the ummm, "unlicensed" rips of same from offshore)
So I got thinking about the stages a couple of my other hobbies have been thru, and where there went...or "are"
Anyway, some boring background...I've been playing with/restoring/modifying/racing cars (mostly 60's and 70's muscle) for 40yrs, and looking back on on my experiences, I don't think this hobby had much of an "acceptable" public profile until the late 80's/early 90's. There was always a hardcore hotrod/custom/drag racing contingent, but past the magazine racks, car shows, sanctioned drag races (or unsanctioned!) it was viewed as kind of an "outlaw" sport or activity, by polite society. It wasnt until the values of some of these vehicles escalated wildly that a discernable image of the car hobby in general started to appear. TV in the 2Ks didnt hurt either. (Incidentally,I'm aided in these observations by having made the bulk of my income since the early 80s doing custom paint & hi end vehicle graphics, whether with a brush or airbrush; and a variety of hand lettering and pinstriping, so I've never been too far from it)
Also, I got into collecting some old CFL and hockey cards in the early 90s during the first "boom" in this hobby in 1991. Despite the incredible array of sets and manufacturers, it was still viewed as "cardboard" by the general public. Not until the Gretzky/McNall "Honus Wagner" card purchase and some key hi dollar sales (minty Bobby Orr RC's, 54 Topps Gordie Howe, etc) and scarce insert cards in the later 90s did the hobby gain some "legitimacy". The explosion of the third party "graded" cards in the early 2Ks also gave the hobby a pedigree. (PSA, SGC, Beckett, KSA, etc)
(Btw, if I'd known how much money it was gonna cost to buy back my childhood, I woulda hung on to some of that old OPC stuff haha) Especially the checklists...
Of the two, the card hobby is a more accurate barometer. Like cards, t's are relatively easy to store and don't require an expensive infrastructure as the car hobby does. Garages & storage facilities, expensive toolkits, plus a goodly amount of knowledge/skill and frequent physical contortion.
In short, I think we're currently about "1998" with the vintage shirt hobby. I've always kept a lot of my old ts around, and the public perception has progressed lately from "packrat" to "hey, that's cool". I've noticed the scarcer t's in hi demand (IM tour stuff, city specific; JP; early Metallica; Nirvana; Punk stuff; etc) has gotten so expensive the market is confined to fairly serious collectors and/or retailers; my customers' 13 yr old niece isn't going to shell out $250.00 for an original Nirvana "smiley face" tour t with clean Giant tags (nor will her parents!) but the licensed repros can fill this market.
Some concluding thoughts:
1) I don't think the repros will hurt the collector market for originals over the long term. People looking for original vintage t's will continue to spend their money; the repros will keep up the visibility of the bands and tours for the next generation.
2) As the hobby acquires more legitimacy thru (hopefully) more participation and more consistently defined values, certain tags and watermarks (or copyright marks) will undoubtedly become more sought-after than others. A few hi dollar sales in a publicly accessible forum, (Barrett-Jackson, anyone?) articles online or in print, etc; or the odd celebrity gettin in on the act won't hurt either. (anyone else remember Reggie Jackson's publicizing the car hobby, or Jay Leno?) It's hard to overestimate the impact stuff like this has on the public perception of a "hobby".
Pardon the long post, I wanted to articulate these ideas in a clear manner, as well as my thought process. I'd be interested in the ideas other enthusiasts have about where this hobby is, and is headed; as well as some opinions on what specific impact the licensed repros will have short and long term. Flame away haha
And thanx to JimmyJ for giving us all a forum to engage in our collective addiction!
Firstly, a customer (from my day job) asked if I had any "smaller" band t's from Metallica, Nirvana, Bon Jovi, AC/DC, etc; for his 13 yr old niece. (I did, but cautioned him that two of them were licensed repros, not original) Once I dropped off a care package of about a half dozen shirts, he casually remarked that it was much appreciated, because these bands were just huge with the kids these days
Secondly, any collector/retailer has noticed the large amount of "licensed" reprints from all the major bands of their most popular tour shirts. (not to mention the ummm, "unlicensed" rips of same from offshore)
So I got thinking about the stages a couple of my other hobbies have been thru, and where there went...or "are"
Anyway, some boring background...I've been playing with/restoring/modifying/racing cars (mostly 60's and 70's muscle) for 40yrs, and looking back on on my experiences, I don't think this hobby had much of an "acceptable" public profile until the late 80's/early 90's. There was always a hardcore hotrod/custom/drag racing contingent, but past the magazine racks, car shows, sanctioned drag races (or unsanctioned!) it was viewed as kind of an "outlaw" sport or activity, by polite society. It wasnt until the values of some of these vehicles escalated wildly that a discernable image of the car hobby in general started to appear. TV in the 2Ks didnt hurt either. (Incidentally,I'm aided in these observations by having made the bulk of my income since the early 80s doing custom paint & hi end vehicle graphics, whether with a brush or airbrush; and a variety of hand lettering and pinstriping, so I've never been too far from it)
Also, I got into collecting some old CFL and hockey cards in the early 90s during the first "boom" in this hobby in 1991. Despite the incredible array of sets and manufacturers, it was still viewed as "cardboard" by the general public. Not until the Gretzky/McNall "Honus Wagner" card purchase and some key hi dollar sales (minty Bobby Orr RC's, 54 Topps Gordie Howe, etc) and scarce insert cards in the later 90s did the hobby gain some "legitimacy". The explosion of the third party "graded" cards in the early 2Ks also gave the hobby a pedigree. (PSA, SGC, Beckett, KSA, etc)
(Btw, if I'd known how much money it was gonna cost to buy back my childhood, I woulda hung on to some of that old OPC stuff haha) Especially the checklists...
Of the two, the card hobby is a more accurate barometer. Like cards, t's are relatively easy to store and don't require an expensive infrastructure as the car hobby does. Garages & storage facilities, expensive toolkits, plus a goodly amount of knowledge/skill and frequent physical contortion.
In short, I think we're currently about "1998" with the vintage shirt hobby. I've always kept a lot of my old ts around, and the public perception has progressed lately from "packrat" to "hey, that's cool". I've noticed the scarcer t's in hi demand (IM tour stuff, city specific; JP; early Metallica; Nirvana; Punk stuff; etc) has gotten so expensive the market is confined to fairly serious collectors and/or retailers; my customers' 13 yr old niece isn't going to shell out $250.00 for an original Nirvana "smiley face" tour t with clean Giant tags (nor will her parents!) but the licensed repros can fill this market.
Some concluding thoughts:
1) I don't think the repros will hurt the collector market for originals over the long term. People looking for original vintage t's will continue to spend their money; the repros will keep up the visibility of the bands and tours for the next generation.
2) As the hobby acquires more legitimacy thru (hopefully) more participation and more consistently defined values, certain tags and watermarks (or copyright marks) will undoubtedly become more sought-after than others. A few hi dollar sales in a publicly accessible forum, (Barrett-Jackson, anyone?) articles online or in print, etc; or the odd celebrity gettin in on the act won't hurt either. (anyone else remember Reggie Jackson's publicizing the car hobby, or Jay Leno?) It's hard to overestimate the impact stuff like this has on the public perception of a "hobby".
Pardon the long post, I wanted to articulate these ideas in a clear manner, as well as my thought process. I'd be interested in the ideas other enthusiasts have about where this hobby is, and is headed; as well as some opinions on what specific impact the licensed repros will have short and long term. Flame away haha
And thanx to JimmyJ for giving us all a forum to engage in our collective addiction!