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Defunkd

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B.V.D.


A comprehensive resource of defunct t-shirt labels manufactured prior to the year 2000.


Brand #24: BVD

Circulation: Common

Era: 1800s-present

Information: BVD was founded in New York in 1876 by Bradley, Voorhees & Day. They first manufactured garments for women but were better known for their one-piece underwear (union suits) for men.

In 1930 the company was purchased by Atlas Underwear and it became a line of swimwear for women and men. In 1951, the brand was purchased by Superior Mills and BVD represented a line of sportops, fashionable undies and t-shirts of all types. In 1976 the brand was purchased by Fruit of the Loom who distributed the it globally until 2002 when Berkshire Hathaway purchased FOTL.

Despite the company changing hands numerous times the rich history of BVD has kept it a visible brand to this day. It’s currently a line of underwear for men.

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6 Comments

6 Comments

  1. Anonymous

    August 26, 2011 at 9:12 pm

    Another BVD 80s t-shirt tag. 

  2. Maggie, Bad Twin Vtg

    January 28, 2014 at 1:37 am

    Is this 60’s? 70’s?

  3. defunkd

    January 28, 2014 at 2:18 am

    Hey there – tough to say. There’s no exact timeline that has been established. Is there a print on the tee?

  4. Maggie, Bad Twin Vtg

    January 28, 2014 at 12:07 pm

    I have a collection of tees for sale on consignment. The owner worked at a night club in 78 and 79 and 99% are from those two years. This one appears to be older. Any thoughts?

  5. THE ZLSKNDR

    September 17, 2016 at 6:44 am

    can i know about this tag ?

  6. defunkd

    October 1, 2016 at 3:34 pm

    Probably 50s or 60s.

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