I know my man Jurtice does not care for the term “swag”, but rachelhellz is selling a bit of TUI merch that can only be described with one word: SWAG!
Seriously, I’m amazed no other bands jumped on this idea. Even if you don’t think the bag itself is swag, you have to admit that selling a bag for fest swag at your merch table is merchandising genius. Then again, it took a few years before people began copying the Death Threat belt, so maybe we’ll start seeing these from other bands in 2012.
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